Indie pop band Apples in Stereo boast a Beatles-esque neopsychedelic sound, and ties to the local music scene here in Kentucky. A recent article in the Lexington Herald Leader describes their ties to the local scene. Member Robert Schneider hails from the Lex, and the band started their last tour in Louisville.
AIS has been chosen for the soundtrack of the current Pepsi marketing campaign "Pepsi's Ode to Joy '09", ensuring maximum exposure nationwide. Unlike other purists, I see know harm in a band using their tunes in an ad campaign. It is all about surviving as a musician, it is your music and you decide where it is used. As long as you don't corrupt your own values in the process, it is fine to do commercial music.
That said, theirs is an interesting sound, and definitely worth checking out. www.myspace.com/theapplesinstereo
Wednesday, January 14, 2009
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